## Cutting-edge casino entertainment – Gaming – iGB
Spribe’s Head of Partnerships, David Natroshvili, discusses crash games and their potential to draw in a younger demographic.
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**Cutting-edge casino entertainment**
Gaming establishments are striving to introduce fresh titles to their platforms to captivate a younger audience, but most haven’t discovered a method to make online casinos more enticing than video games and mobile games.
Creating games for this demographic necessitates a completely fresh perspective. Merely altering the aesthetics of traditional slot machines is insufficient.
Naturally, incorporating elements from video games, such as quests and missions, and allowing players to progress and earn rewards is a promising start. However, to truly resonate with this audience, a different approach is required.
A completely novel approach will result in a new breed of casino game that merges the best aspects of video games and mobile games, such as skill and social interaction, with the opportunity to wager and win real money.
Crash games, or as we prefer to call them, turbo games, are precisely what accomplishes this. Essentially, they feature a “rising curve” that can collapse at any moment.
The game features a continuously escalating multiplier, prompting players to make a strategic decision on when to “withdraw” their accumulated earnings.
Early withdrawal results in a modest payout, while delaying the decision too long risks a sudden decline in the multiplier, leading to the forfeiture of all accumulated winnings.
These games are specifically tailored for mobile gaming, although they remain entertaining and engaging on desktop platforms, boasting a user-friendly interface. Furthermore, they incorporate social features – our Aviator game includes in-game communication, real-time wagering, and statistics for all participants – and is designed for multiple players.
These games also provide rapid gameplay sessions, precisely what Millennial and Gen Z players seek. While slot machines offer comparable session durations, they fall short in terms of player engagement and interactivity.
An increasing number of operators are now offering these games – we have partnered with over 1,000 operators – but some operators remain uncertain about their placement within the game lobby and how to effectively promote them to players.
We advise operators offering crash games to categorize them as casino games, not slot machines.
Operators must also carefully consider how to promote these games to new and existing players, particularly those demographics most drawn to these games. Millennials and Gen Z are a key target audience, but as the game gains popularity, Baby Boomers are also beginning to participate.
From a commercial standpoint, we advise operators to utilize complimentary wagers as it’s the most effective method to introduce players to the game. Aviator also provides a “free bet shower” promotional tool that randomly distributes complimentary wagers in the chat.
This plays a crucial role for developers of fast-paced games in educating players about the experience they provide and how it functions. We are presently collaborating closely with some of the most prominent partners in the market to accomplish this.
Operators are striving to attract a new, youthful demographic to their casino and sports betting platforms, and those offering innovative content like crash games are making progress towards this objective.
Clearly displaying these games in the game lobby, combined with intelligent marketing and the ongoing educational efforts of providers, will ensure more players become aware of these games and the fast-paced, exhilarating experience they provide.
This will require time, but ultimately, this content will dominate online casino game lobbies as they offer far more enjoyment and engagement than traditional slots.
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