Softswisss Affilka achieved remarkable success in 2023, with its gross gaming revenue (GGR) increasing twofold.
In 2023, Affilka’s partner network expanded by 120 new brands, bringing the total to over 320.
Softswisss Affilka reported a doubling of GGR in 2023.
Softswisss Affilka significantly broadened its reach in 2023. Over the past year, nearly 100,000 new affiliate accounts were established, a 176% increase from the previous year. The number of new affiliate accounts established in 2023 represents 43.5% of the total number of registrations since the platform’s inception in 2018.
The rise in new affiliate accounts led to a substantial acceleration in the number of new player registrations, surpassing 24 million over the past year. This metric grew by approximately 2.4 times compared to 2022, highlighting the significant impact of effective affiliate management on the success of the online gambling industry.
In 2023, clicks on Softswisss Affilka referral links increased dramatically, growing 4.4 times compared to 2022. This growth is attributed to the expansion of the affiliate partner network and the enhanced capabilities of brands utilizing Softswisss Affilka.
In the financial review of Softswisss Affilka, the past year saw substantial growth. Notably, player deposit amounts increased by 2.4 times, affiliate GGR nearly doubled, and affiliate payouts increased by 70%.
Anastasia Borovaya, the leader of Affilka by Softswiss, stated: “Our recent achievements are fueled by our strong referral system, which guarantees a seamless flow of traffic and results in larger deposit sums from players. We’ve witnessed a rise in partner payments as we’ve enhanced the commission builder, enabling more adaptable personalization of partner reward management.
“We are continually dedicated to innovating and enhancing the affiliate marketing user experience, acknowledging its essential role in online gambling. We strive to provide our customers with a comprehensive affiliate marketing software solution that is critical to their operations. We prioritize exceptional service to attract new customers and ensure their ongoing loyalty.”
In the final quarter of the previous year, Affilka by Softswiss underwent a customer satisfaction evaluation by the prominent global agency Kantar. The findings revealed an average score of 8.1 out of 10, with 91% of participants expressing contentment with the product. Furthermore, customer manager satisfaction ratings were also high, with an average of 9.1 out of 10, with 97% of clients expressing satisfaction with the quality of service delivered by Affilka customer managers.
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