Jeffbet Criticized for Misleading Promotion While Swedish Casino Faces Closure

The United Kingdom’s advertising regulatory body recently criticized Jeffbet for a deceptive promotion. The advertisement promoted a “Wager £10, Receive £30 in Bonus Wagers” deal, however, there was a stipulation: it was exclusively available to new users across the entire ProgressPlay platform, not solely Jeffbet. The ASA determined that the advertisement should have explicitly mentioned that the promotion was for new customers of the ProgressPlay network, encompassing numerous gambling websites in addition to Jeffbet.

The United Kingdom’s Advertising Standards Authority (ASA) took action against a deceptive Jeffbet promotion that implied all first-time customers would receive a fantastic offer, which was untrue. The company was instructed to revise their advertisements and ensure transparency regarding offer eligibility, eliminating any concealed terms and conditions.

Concurrently, in Sweden, the government is considering closing Casino Cosmopol, their publicly owned gambling establishment, due to significant financial losses.

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