A prominent force in the digital lead generation arena, Catena Media, is venturing into the realm of financial services by purchasing Beyondbits Media Limited for a sum of €9.25 million. This calculated maneuver will see Catena obtain Beyondbits’ well-regarded online platforms, Aktiendepot.com and Qomparo.de, recognized as essential hubs for investors in Germany, Austria, and Switzerland seeking data and comparative instruments for the financial market.
The agreement entails an initial disbursement of €9.25 million, with a segment (€2.75 million) being settled through Catena Media stock. Furthermore, there’s a possibility of supplementary payments reaching €500,000 over the subsequent year, contingent upon the fiscal achievements of the acquired holdings.
Henrik Persson Ekdahl, the interim CEO of Catena Media, conveyed enthusiasm about entering the consistently expanding and regulated financial services domain, an area they’ve been monitoring for some time. This acquisition harmonizes seamlessly with their current portfolio and capitalizes on their proficiencies in lead generation, presenting substantial expansion prospects within the financial sector.
