Betsson is intensifying its focus on the Danish market! They are renaming their Casino.dk platform to Betsson.dk, with the goal of becoming a prominent player in the Danish online gaming industry.
This strategic decision is understandable, particularly given the existing popularity of their NordicBet brand in Denmark. By introducing their flagship Betsson brand, they are aiming for a powerful impact in this profitable market.
Furthermore, they are experienced in managing multiple brands. The Betsson Group boasts a collection of over 20 online gaming brands, encompassing a wide range of offerings from poker and bingo to sports wagering and scratch-off games.
This move was alluded to in their recent second-quarter report, which revealed that a substantial portion of their revenue originates from the Nordic region. With casino gaming being their most robust segment, their emphasis on Denmark is evident.
Betsson has revitalized its image and initiated a substantial promotional effort titled “A Wager Creates the Impact.” This initiative will focus on ten nations throughout Europe and Latin America, aspiring to generate significant attention within the online gaming industry.
