The Indianapolis Colts have partnered with Caesars Sportsbook and Genius Sports to debut a new game called “Pick Six.”
This complimentary prediction contest, backed by Caesars, allows Colts devotees to challenge their expertise weekly. Created by Genius Sports, the game dares fans to forecast both squad and individual player outcomes before each Colts matchup.
Accurate guesses garner points, placing fans in contention for weekly and season-long rankings. To add excitement, certain questions even incorporate live betting lines from Caesars Sportsbook.
“Our ‘Pick Six’ game is an engaging element that immerses our fanbase in an enjoyable and novel manner,” remarked Roger VanDerSnick, Colts Chief Sales & Marketing Officer.
“The group at Genius Sports has furnished us with an improved system to further incorporate our associates at Caesars Sportsbook while delivering an interactive forum for enthusiasts to assess their Colts acumen throughout the season.”
As VanDerSnick emphasized, Pick Six signifies just the newest step in a larger movement of teams discovering innovative methods to captivate fans. Numerous other entities have introduced comparable prognostication games in recent times.
Previously this year, the PGA Tour collaborated with NBC Sports to unveil “Pick’Em Live,” while streaming service FuboTV pioneered new territory in June by weaving predictions into live athletic transmissions.
Colts supporters can join the excitement by acquiring the Colts mobile application or browsing Colts.com/PickSix.
Josh Linforth, the top dog at Genius Sports’ media and engagement arm, was thrilled to reveal their newest NFL collaboration with the Indianapolis Colts. He believes this agreement will revolutionize fan engagement, allowing them to craft a deeply immersive and interactive experience within the Colts’ official app.
He added that this initiative exemplifies how Genius Sports is merging the realms of sports, wagering, and media, all powered by their alliance with Caesars Sportsbook. Essentially, they’re building a comprehensive hub for Colts enthusiasts, resulting in a win-win situation for everyone involved.
